How to Set Your Crowdfunding Goal
Establishing your funding goal is more complex than it seems.
Randomly coming up with a number is a very bad idea. On the other hand, setting a funding goal that is too low will likely compromise your project and make it look unrealistic whereas setting a goal that is too high may backfire in the exact same ways: a goal that is too high is very difficult to reach and may also make you look bad and unwise.
In the video above, we take you through the key principles that you need to keep in mind while setting the funding goal of your crowdfunding campaign.