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  • Miguel Aparicio

The Importance of a Focus Group for your Crowdfunding Project

Updated: Jun 1, 2019

Have you ever thought about how helpful a Focus Group would be for your crowdfunding project?

You're likely too harsh on yourself, or maybe you're an optimist who also thinks that every idea that comes out of your mind is spectacular.

Or it may be that you're wiser and turn instead to other people to test your ideas and get feedback, but chances are that you're turning to the wrong people only to get unhelpful and misleading answers.

This is why a Focus Group can be so important for your crowdfunding project. However, there are some rules you need to pay attention to when setting up your Focus Group if you really want it to be independent and effective.

In the video above, we take you through the key aspects to consider when creating a Focus Group for your project. We also give you key insights about the extraordinary advantages of having a group of objective, interested and somehow knowledgeable people offering opinions and critical reviews of what you are creating: the result can only be excellent!

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