DONATIONS-BASED TRACK
How to actually get your fundraiser funded.
A free, step-by-step course for anyone raising money for a personal cause, an emergency, a memorial, an animal, a community — or a charity. Built from real campaigns, honest about what works and what doesn't.
For GoFundMe, charity fundraising, and similar donation platforms.
Raising for a charity or nonprofit? Start with the core lessons below — the principles of story and momentum apply to you too — then continue to the Charities & Nonprofits section further down, built for organizations.
The How to Get Your GoFundMe Funded Course
Five stages, in order. Start at the top and work down — or jump to where you are.
Understand the game
START HERE Why most GoFundMe campaigns raise almost nothing
The Momentum Threshold: the invisible line every funded campaign crosses
Before you launch
How to write a story that makes strangers care
Your title and photo: the first thing people judge
Setting a goal that helps you instead of hurting you
The pre-launch list: lining up your first donors before you go live
Launch & the first 48 hours
The launch sequence: how to create momentum on day one
How to ask people to give and share — without feeling awkward
Keep it alive
Updates that bring donors back (and bring new ones in)
How to reach beyond your own circle
The final push & after
Closing strong: the second wave of donations
Thanking donors in a way that keeps them with you
A DIFFERENT AUDIENCE STARTS HERE
Running a charity or nonprofit?
The lessons above apply to you too — story and momentum are universal. These next lessons are built specifically for organizations: recurring giving, donor retention, and fundraising with what you already have.
For Charities & Nonprofits: The Fundraising Course
Five lessons on fundraising better with what you already have — no expensive platform required.
1
Why your charity's donations are shrinking (and what reverses it)
The forces squeezing small charities in 2026 — and the levers that actually work.
2
The organizational parallel to a great fundraising story.
3
The single biggest lever for sustainable income.
4
Simple, repeatable habits that keep donors giving.
5
Make your existing email, social, and donate tools work harder.